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Samsung Experiential S9

Samsung Experiential Booths featuring the Galaxy S9 and S9 Plus in Singapore across five different locations. 

Project Scope: Setting up Samsung Experiential Booths to showcase the features of the Galaxy S9 and S9 Plus.

Tight Deadlines: With only four weeks to complete the project and the need for customizations from scratch, it's crucial to work with a vendor capable of meeting these tight deadlines while delivering high-quality results.

Vendor Selection: Choosing a vendor with a proven track record of meeting tight deadlines and capable of handling customized projects is essential. This vendor should have experience in creating immersive experiences and be able to adapt to the specific requirements of showcasing products like the Galaxy S9 and S9 Plus.

Low Light Material and Creation: Given the focus on showcasing the low-light capabilities of the Galaxy S9 and S9 Plus, it's important to provide clear direction to the vendor regarding the type of material and content creation required. This could involve creating low-light scenarios for demonstration purposes and developing engaging content that highlights the devices' camera capabilities.

Logistics and Execution: With the booths spanning across five different locations in Singapore, efficient logistics and execution are key. This includes coordinating transportation, setup, and teardown of the booths, as well as ensuring a consistent experience across all locations.

Quality Assurance: Throughout the project, it's important to maintain a focus on quality assurance to ensure that the booths meet Samsung's standards and provide an engaging and immersive experience for visitors.
Internal view of the low light booth 
Samsung Experiential S9
Published:

Samsung Experiential S9

Given 4 weeks timeline to produce an on-ground experiential zone for the New Samsung S9 USP features. Involved in SOW, Vendor Management, Budgeti Read More

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